So the question is, how sustainable are your sneakers or you jeans?
The answer is, we don't know... but we will soon!
A number of companies - including Target, Nike, Levis, Timberland and Adidas - have signed on to bring you the Eco Index. The Eco Index is a software tool engineered to help you measure the impact of your apparel and footwear. In addition, based on the Eco Index rating, products will display an eco-value on their tag or packaging - helping consumers know the final answer to who is the most sustainable of all.
So, what's holding up this tool? Well, the more than 100 companies that have agreed to take part can't agree on what the green parameters should be. But, this still in the works index has made some companies change their ways already - Levi's changed its transportation route last year to make them more efficient
- Brooks redesigned its shoe boxes after finding that it would score as high as it had hoped.
To read the whole Wall Street Journal article on the Eco Index
click here.
So, we pose the question - would a clothing company's sustainability rating change your buying decisions?
Let us know.
Debbie Clarkson: i heard about project 7 today at church, may the Lord bless you and your work
Stephen: This company is doing something great. I support them by buying their delicious gum.
Amanda: What a wonderful project! I recently bought the save the earth gum & unfortunately was saddened by the...
Irene Miller: Cool Project!!
tina: check this event out if you are in vegas: http://www.facebook.com/groups /262448933837801/
It could change my buying habits…but it also depends on how they market their brand in general (eco or not). For example, Abercrombie & Fitch won’t have me as a customer since their marketing in general is not family friendly no matter how old the kids are, even if they were to go eco.